Kate Swain: "Something Good Will Come Out Of This"

What Happens When Real Estate Agents Embrace Grit and Growth?

In this episode of the Real Estate Excellence podcast, Tracy interviews Kate Swain. Kate is a second-generation North East Floridian and Jacksonville native. Real Estate is Kate’s full-time career and passion. She has excelled while being licensed in both Florida and Georgia. She is in the top 5% of all Zillow agents earning her “Best of Zillow” status. Kate was the top selling agent in her brokerage, selling the most properties in 2021 and earning Nassau County top producer status for 2021. In 2021, Kate Swain sold 68 properties totaling 20 million dollars. Kate has the expertise and determination to work hard for you.

Kate shares her journey from broadcasting to becoming a top-performing agent. They cover various topics such as the importance of staying active in the industry, utilizing systems for client management, the necessity of mentorship, and leveraging video marketing. Kate emphasizes the value of forming authentic relationships with clients, adapting to market changes, and continuously sharpening one's skills.

Tune in to this episode as Kate shares her practical advice for both new and experienced real estate agents looking to excel in their careers!

Highlights

00:00 - 06:21 The Importance of Continuous Learning

·       We welcome Kate Swain to the show! She shares her initial interest in politics and broadcast journalism during her college years.

·       Her experiences at Florida State, including covering the Bush-Gore election controversy.

·       The challenges and demands of pursuing a career in broadcast journalism.

06:22 - 20:01 Networking and Referrals

·       Kate's career transition from working in media to becoming a successful real estate agent.

·       After a tragic family event and disillusionment with media's exploitative nature, she pivoted to real estate.

·       Encouraged by her broker husband, Kate obtained her real estate license in 2018.

·       Juggling a family and an unstructured start.

·       She found success by developing efficient systems for managing clients and transactions.

·       The importance of mentorship, organization, and choosing the right brokerage for long-term success.

20:02 - 36:35 The Importance of Systems in Real Estate

·       The career progression of a real estate agent who begins with a significant referral from a gold medalist athlete.

·       Kate’s transition from their initial brokerage to becoming a leader within Keller Williams.

·       The challenges, learning opportunities, and the value of training and persistence.

·       Overseeing operations in Jacksonville, Florida, under the Keller Williams Sports and Entertainment division.

·       Continuous improvement and networking.

36:36 - 50:31 The Power of Video Marketing

·       The aspects of real estate transactions, emphasizing the importance of persistence and creative problem-solving.

·       Personal experiences, including the purchase and sale of multiple homes and handling complex transactions involving condos.

·       Managing professional relationships and the indispensable role of having a capable assistant to achieve success.

·       Addressing the current real estate market challenges and strategies to effectively manage listings.

50:32 - 01:11:36 Tips for New Agents and Conclusion

·       Focusing on the transition to incorporating video marketing.

·       Boosting visibility and engagement through YouTube.

·       Maintaining authentic client relationships. Leveraging videos for lasting impact.

·       Effectively using social media.

·       They practical aspects such as:

o   Buyer broker agreements,

o   Staying active during slower months, and

o   Strategies for new agents to remain top-of-mind and client-focused.

·       Professionalism, authenticity, and the strategic use of technology to enhance real estate business outcomes.

Quotes:

“You’re never too busy, in my opinion, to carve out something.” – Kate Swain

“I know this is a cliché but I truly love helping people.” – Kate Swain

“One of the things when I got into real estate is I did not give up time with my family. Family is super important to me.” – Kate Swain

To contact Kate Swain, learn more about her business, and make her a part of your network, make sure to follow her on LinkedIn and Website.

Instagram: https://www.instagram.com/kate.swain/

Facebook: https://www.facebook.com/katie.r.swain

YouTube: https://www.youtube.com/@NEXTMOVEATLANTICCOAST

Website: https://nextmoveatlanticcoast.com/

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