Julianne Grant-Johnson: The Complete Real Estate Agent

How can real estate agents effectively cater to the unique needs of military clients and navigate the challenges of sight-unseen home purchases?

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In this episode, Tracy Hayes interviews Julianne Grant-Johnson, a top-producing agent specializing in military clients. Julianne shares strategies for success, including building relationships, providing detailed information, and accommodating clients purchasing homes sight unseen. She also discusses VA loan benefits, video content marketing, and maintaining consistency in the real estate business.

Julianne, a top-performing Jacksonville realtor with roots in Pensacola, combines her finance degree and passion for serving military families. As a military spouse herself, she specializes in helping military buyers and sellers navigate the housing market, consistently ranking among the top 5% of Berkshire Hathaway HomeServices realtors globally.

(00:00:00 - 00:10:59) Mastering the Art of High-Volume Real Estate

• Julianne's record-breaking month with 7 closings and 2 referral closings

• The importance of having a supportive team, including a transaction coordinator and showing assistance

• Balancing work and family life as a successful real estate agent and mother of three

(00:11:00 - 00:22:59) Leveraging Video Content for Authentic Client Connections

• The power of incorporating the agent in listing videos to build trust and Soft staging homes for optimal presentation in photos and videos

• Finding the balance between showcasing a home's best features and maintaining realism

(00:23:00 - 00:33:59) Navigating the Challenges of Real Estate as a Military Spouse

• Julianne's journey from finance major to successful real estate agent

• The importance of investing in training and finding the right mentor

• Overcoming the misconception that real estate is an easy, flexible career

(00:34:00 - 00:44:59) Crafting a Seamless Sight-Unseen Home Buying Experience

• Providing detailed information and video content to help clients visualize the home and neighborhood

• Addressing fair housing laws while showcasing properties remotely

• Building trust and credibility through referrals and consistent communication

(00:45:00 - 00:79:59) Maximizing the Benefits of VA Loans for Military Clients

• Educating clients on the advantages of VA loans and dispelling common misconceptions

• Collaborating with lenders to ensure a smooth transaction process

• Exploring the potential of VA loan assumptions in the current market

Quotes:

"I am selling my service. I am not selling a house. I mean, sure, that's what's on paper and what's on MLS, but I am selling my expertise and my service of helping you through the transaction." - Julianne Grant-Johnson

"Be consistent, be consistent on your content, whether it's sharing your family, sharing your struggles with the business, sharing your wins with the business, be consistent, be consistent on communicating with your clients, have those check-ins, whether it's a year after closing or a week after consult." - Julianne Grant-Johnson

Connect with Julianne:

Website: https://www.jaxwithjules.com

Instagram: https://www.instagram.com/jaxwithjules/?next=%2F

Facebook: https://www.facebook.com/jaxwithjules

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