Gail Long: Leveraging Buffini Coaching To Top Realtor

How can a proven system transform your real estate career?

In this episode of the Real Estate Excellence Podcast, Tracy sits down with Gail Long. Since moving to The First Coast in 2011, she has completely fallen in love with the area and all that it has to offer. She is a Florida native, but the cities of Jacksonville and St Augustine, with the beaches, the marshes and the St. Johns River running through the middle of everything, are unique, and are communities that she is happy to call home. When she is not working, her family can usually be found outside enjoying the Florida sunshine.

Gail Long, a top-producing realtor in Northeast Florida. Gail shares her journey from being a teacher to becoming a successful real estate agent, crediting the Buffini coaching system for her success. She dives into how relationship-based business strategies, consistency, and mentorship helped her build a thriving career in real estate.

If you’re an aspiring or struggling agent, Gail’s insights into networking, referrals, and business systems will give you the blueprint to elevate your game. Learn how staying connected, showing up consistently, and following a structured plan can lead to long-term success in the real estate industry.

Want to take your real estate business to the next level? Connect with Gail Long and explore Buffini Coaching!

Highlights

00:00 – 02:19 The Power of Mindset & Personal Development

• Importance of working on yourself for business success
• How personal growth improves client relationships
• Staying committed to continuous learning
• The impact of personal development on negotiation skills
• Building confidence as a real estate professional

02:19 – 10:12 The Buffini System & Relationship-Based Business

• How Gail discovered the Buffini system
• Why referrals are key to long-term success
• Monthly mailers and handwritten notes for client engagement
• Hosting business mixers to expand networks
• The importance of consistency in follow-ups

10:12 – 28:00 Transition from Teaching to Real Estate

• Mindset shift from employee to entrepreneur
• Lessons from teaching that apply to real estate
• How past career skills helped in client interactions
• The challenge of leaving a stable job for self-employment
• Finding the right real estate brokerage for mentorship

28:00 – 42:13 Strategies for Business Growth & Lead Generation

• Using property management to build a client base
• Open houses as a tool for meeting potential buyers
• The value of social media in brand visibility
• Learning from top-producing agents
• Setting and achieving small business goals

42:13 – 48:13 Grit & Resilience in Real Estate

• Handling rejection and tough market conditions
• Overcoming self-doubt as a new agent
• The Christmas Eve contract cancellation story
• How to maintain motivation during slow periods
• Learning to separate emotions from business decisions

48:13 – 01:16:12 The Power of Networking & Community

• Why in-person training enhances success
• The benefits of joining mastermind groups
• Learning from peers through book clubs and meetups
• The role of mentorship in career development
• Surrounding yourself with like-minded professionals
• Conclusion

Quotes:

“You’re not getting a job, you’re starting a business.” - Gail Long “I don’t have to think about my marketing—I just follow the system.” - Gail Long “The day you plant the seed is not the day you get the harvest.” - Gail Long “Who you surround yourself with in real estate is crucial to success.” - Gail Long

To contact Gail Long, learn more about her business, and make them a part of your network, make sure to follow her on Facebook, Instagram, YouTube, and Website.

Facebook: https://facebook.com/gaillongrealtor

Instagram: https://instagram.com/gflong

YouTube: https://youtube.com/@gaillongrealtor

Website: https://www.gaillongrealtor.com

Connect with me! Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

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