To Pivot or Not to Pivot - Is It Strategic (or an Excuse)

In this week’s episode, Emily Merrell and Lexie Smith discuss whether or not pivoting your coaching business is strategic or if it’s an excuse masking a different issue. They break down what a successful, smart pivot looks like versus an unsuccessful, counter-productive pivot, and share how listeners can decipher where they fall between the two. 

Here’s what you’ll learn: 

• What it means to pivot in business
• How the coaching industry has changed post-pandemic
• Thoughts on how businesses have used pivoting to cover up something else that’s going wrong in their business
• Examples of successful pivots they have seen
• Examples of unsuccessful pivots they have seen clients make
• How pivots can be used to give business owners an easy out when they don’t want to stick to the “long game”
• Tips on being comfortable in and excited about what your selling 
• How to know if your inclination to pivot is strategic or not
• And more! 

Follow Em & Lex on Instagram at @readysetcoachprogram

Learn more about the Ready Set Coach Program at Readysetcoachprogram.com

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