Join us on this episode as we sit down with the Emmy-nominated visionary of Spirit Media, Bill. With a career that's been a beacon in the industry for over 30 years, Bill has orchestrated events that have left hundreds of thousands in awe, directed broadcasts that have reached millions, and provided consultancy that has reshaped numerous world-class organizations. But Bill's professional narrative took a dramatic turn in 1999, when a near-death experience profoundly altered his outlook on life, communication, and the heart of marketing. This led to a deep dive into research and eventually to authoring "The 7 Disciplines of Relationship Marketing," a book that has established him as a leading authority on marketing strategies that resonate on a human level. Intro music Hot Shot by Scott Holmes -: Outro music Focus by A A Aalto -: