Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Tired of 50-page business plans that are obsolete on arrival? Join the revolution with Business Model Generation. This handbook by Alexander Osterwalder and Yves Pigneur gives visionaries a simple, powerful tool: the Business Model Canvas. Map out your entire business on one sheet of paper, challenge assumptions, and invent the future. This is the definitive, highly visual guide for anyone ready to build a truly innovative enterprise.