“Don’t end up in Facebook jail,” warns book marketer

Author and book marketer Karina Kantas talks about some of the mistakes authors make when they promote their books. These include:

- Posting multiple times on Facebook, ending up in Facebook jail.
- Constant "Buy my book" posts that everyone glosses over.

Kantas suggests different techniques, such as recording a video of the author reading an excerpt from their book so that potential readers get a glimpse of the writing style.    

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