Step 6: How to Sell Coaching Without Feeling Icky

You’re not scared of helping people. You’re scared of selling it.

In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking about the two ingredients that shift sales from slimy to solid: compassion and power. If you’re struggling with sales, it’s not your fault. Most coaches weren’t trained in sales—they were trained to serve

If your stomach flips at the idea of follow-ups, or if you’ve ever charged less “just to help,” this episode is for you. I’ll help you reframe your mindset around pricing, service, and the real reason people commit to coaching (hint: it’s not the discount).

Mentioned episodes: 

Gurleen Dhillon on practical sales systems: https://RavingCoaches.podbean.com/e/gurleen-dhillon/

Kristina Jensen on trauma-aware sales and nervous system safety: https://RavingCoaches.podbean.com/e/kristina-jensen/