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Raving Coaches - Podcast

Raving Coaches

Your clients are your biggest fans. Are you giving them something to rave about?
On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage.
Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance.
Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable.
New episodes every Tuesday and Thursday.

Learn more at ravingcoaches.com or take the free quiz at endotype.com.

Business:Entrepreneurship Entrepreneurship Business Self-Improvement Education
Update frequency
every 5 days
Average duration
33 minutes
Episodes
120
Years Active
2024 - 2025
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Step 6: How to Sell Coaching Without Feeling Icky

Step 6: How to Sell Coaching Without Feeling Icky

You’re not scared of helping people. You’re scared of selling it.

In this final episode of the six-step series on building a successful coaching business, I’m getting real about sales. We’re talking …

00:14:25  |   Thu 04 Sep 2025
How to Build Real Relationships (Not Just Situational Ones) as a Coach with Laura Aiello

How to Build Real Relationships (Not Just Situational Ones) as a Coach with Laura Aiello

What happens when your clients are juggling a career, kids, aging parents—and secretly falling apart inside? That’s the story for a lot of Gen X women, and it’s also a warning sign for coaches. In th…
00:55:17  |   Tue 02 Sep 2025
Step 5: How to Design Smart Coaching Funnels That Actually Convert

Step 5: How to Design Smart Coaching Funnels That Actually Convert

Why great presentations don’t get you clients

You finally nailed the presentation. Or the podcast interview. Or the workshop. You prepped for days, your hair looked good, your message was clear—
…an…

00:15:58  |   Thu 28 Aug 2025
Stop Wasting Money on Branding That Doesn’t Sell: with Brand strategist Lee Aldridge

Stop Wasting Money on Branding That Doesn’t Sell: with Brand strategist Lee Aldridge

 Ever wonder why your website looks good but doesn’t convert? This episode is your wake-up call. Brand strategist Lee Aldridge joins me to break down why most coaches skip straight to tactics—and wha…

00:23:53  |   Tue 26 Aug 2025
Step 4 Meeting Your People: Where Great Clients Actually Come From

Step 4 Meeting Your People: Where Great Clients Actually Come From

Wouldn’t it be great if dream clients just showed up with cash in hand? Yeah—me too. But that’s not how it works. In this episode of the Raving Coaches podcast, I break down Step 4 of building a real…

00:13:23  |   Thu 21 Aug 2025
Stop Hustling, Start Healing: A New Approach to Wellness; with Functional Nutritionist Anke Johnson

Stop Hustling, Start Healing: A New Approach to Wellness; with Functional Nutritionist Anke Johnson

What if your digestive issues and weight gain aren’t just about food—but about how you feel about yourself?

In this episode, I talk with Anke Johnson (Visionary Endotype), founder of Forward and Up W…

00:52:39  |   Tue 19 Aug 2025
How to Write Marketing That Attracts: Step 3

How to Write Marketing That Attracts: Step 3

Coaches are out here Frankensteining their message—borrowing phrases from networking events, sales pages, or other coaches, hoping they’ll finally land a client.

But then someone reads it and says, “…

00:12:36  |   Thu 14 Aug 2025
Is Your Coaching Business Struggling Due to Trauma Responses

Is Your Coaching Business Struggling Due to Trauma Responses

Ever wonder why you can’t seem to “just do the thing” in your business—even when you know what to do?


This episode with trauma healing coach Sara Miley will blow your mind. We unpack why common coac…

00:56:10  |   Tue 12 Aug 2025
Step 2 - Identity-Aligned Branding for Coaches

Step 2 - Identity-Aligned Branding for Coaches

 Your brand isn't your color palette. It’s not a purple frog or your favorite quote in cursive script. In Step 2 of my six-part series on building a successful coaching business, I explain why most c…

00:09:35  |   Thu 07 Aug 2025
How to Sell Coaching Without Feeling Salesy: with trauma healer Kristina Jensen

How to Sell Coaching Without Feeling Salesy: with trauma healer Kristina Jensen

 If the phrase “sales call” makes you want to disappear into the floor, this episode is your reset button. Kristina Jensen (Intuitive Endotype™) brings her trauma-aware, connection-first approach to …

00:30:41  |   Tue 05 Aug 2025
Build Your Coaching Business: Step 1 How to Stand Out as a Coach

Build Your Coaching Business: Step 1 How to Stand Out as a Coach

Most coaches think the problem is visibility or fancy funnels. But the real issue? They don’t know what they actually do. In this solo episode of Raving Coaches, I kick off a six-part series on the s…

00:08:39  |   Thu 31 Jul 2025
Play as a Mindset: A New Way for Parents (and You as a Coach) to Operate with Dinalynn Rosenbush

Play as a Mindset: A New Way for Parents (and You as a Coach) to Operate with Dinalynn Rosenbush

Listen up coaches—this isn't your usual parenting podcast. Dinalynn Rosenbush, a 30‑year veteran speech‑language pathologist turned parenting coach, drops truth bombs about how kids really think. She…

00:26:57  |   Tue 29 Jul 2025
One Reason Your Coaching Business Hasn’t Grown

One Reason Your Coaching Business Hasn’t Grown

 In this episode, I get into something most coaches avoid: their own resistance. And yes, I mean you. The part of you that thinks, “Ugh, I hate this. I don’t want to do … (marketing, accounting, sale…

00:10:32  |   Thu 24 Jul 2025
The Visibility-Nurture-Convert Strategy Every Coach Needs

The Visibility-Nurture-Convert Strategy Every Coach Needs

Coaches, it’s time to get honest about your sales strategy. If your DMs are dry, your calendar’s empty, and your content feels like it’s going nowhere—you’re not alone. In this episode, Laura sits do…

00:43:27  |   Tue 22 Jul 2025
An Energy Audit of Your Coaching Business

An Energy Audit of Your Coaching Business

You can track your hours. You can budget your money. But if you’re bleeding energy all over the place, your business will still feel stuck.

In this episode of the Raving Coaches podcast, I’m talking …

00:09:15  |   Thu 17 Jul 2025
UnRuly: What Hidden Rules Are Hurting Your Coaching Biz

UnRuly: What Hidden Rules Are Hurting Your Coaching Biz

When a coach starts dismantling the rules they were handed—about marriage, ambition, safety, identity—everything changes. Jen Vertanen is in that place. And she’s turning it into a community.

In this…

00:53:27  |   Tue 15 Jul 2025
Understanding the Cost of Your Business: Finances and Time

Understanding the Cost of Your Business: Finances and Time

 I said the word "audit" and half of you probably flinched. I get it. But if you're a coach who wants a business that works, we’ve got to talk about where your time and money are really going. This w…

00:11:58  |   Thu 10 Jul 2025
How to Get Featured in the Media as a Coach

How to Get Featured in the Media as a Coach

Being good at what you do isn’t enough if no one knows who you are. In this episode, I sit down with Rob Lang, who’s been behind the scenes of the media for 35+ years, helping people turn their skill…

00:24:13  |   Tue 08 Jul 2025
What 5,000 Podcast Downloads Taught Me About Marketing

What 5,000 Podcast Downloads Taught Me About Marketing

5,000 downloads. Zero ads. Just consistent, clear messaging and aligned audience building. In this special solo episode, I’m celebrating a big milestone—and unpacking how we got here. If you’ve been …

00:11:29  |   Thu 03 Jul 2025
Voice, Visibility, and the Coaching Work You’re Meant to Do

Voice, Visibility, and the Coaching Work You’re Meant to Do

This isn’t just a conversation. It’s a transmission.

I sat down with Monique McDonald to talk about the deeper layers of visibility—how your body holds your story, how your voice reflects your belief…

00:34:01  |   Tue 01 Jul 2025
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