This is a place where we will discuss what it is like to Raise a Business. We are here to share ways to grow your business, level up, market, pivot and fail forward. We want to share our challenges, triumphs and perspectives that we’ve had along the way. We will bring in experts that are really good at what they do to hear their stories. We are business owners trying to build something amazing, as a husband and wife team, as people strengthening relationships and growing as human beings. Because every business owner has a story!
We both played team sports growing up and into our twenties and we share how those ideas have translated to business. “Hard work beats talent, unless talent works.” Leading, motivation and endurance…
Ten Years, Two Minds, One Goal - a decade of heart and hustle. In this episode we talk about our 10-year business anniversary and discuss some of the things we’ve learnt along the way. Making it a de…
If you are new business owner you know that being an entrepreneurs isn’t a cake walk but it can be so rewarding. In this episode we talk about a few different tips for new small business entrepreneur…
Digital advertising – one of the things that might occupy an entrepreneur’s mind more than it should. Are you looking for some Effective Digital Advertising Strategies for Small Businesses, if so che…
Welcome to a fresh episode of 'Back in Action: Rekindling Your Hustle.' As the seasons shift, it's the perfect moment to re-evaluate your routines, refine your goals, and set your sights on the final…
This is a good one! Don’t skip this one. We talk about the traditional for 4 Ps of marketing and our thoughts around how to create exciting marketing for your business. Crafting stories for your busi…
Once you make it past the first few years of business how do you keep it exciting and successful for the years ahead? In this episode we share some thoughts on giving your business the best shot at l…
In this episode we talk about how to create memorable web experiences. Knowing what makes people tick, how your website can engage with them is critical. Experience based branding is what we are all …
In this episode we talk about our dog, Blue, passing away and what pets mean to us all in our business life. When we can work, live and build a business with our pets around us there are many benefit…
In this episode we talk about 7 website mistakes we commonly see people make and how to avoid them. Next time you are updating or revamping your website make sure you avoid these 7 things and put the…
In this episode we talk about all the bits and bites you need to gather and map out to create a business bible. This is something that needs to be documented for your own sanity and for onboarding ot…
In this episode we talk about something deep – does your brand have soul? How do you think about soul for your brand and how can you work on that. Creating a multi-dimensional, interesting and well-c…
In this episode we dive into developing your avatars for your business. What do you need to do to find the right target audience for your business. We explain what data to collect and how to turn tha…
In this episode we talk leadership. We are all leaders in our company and leaders for our vision, but what is leadership and how can we be better leaders? It’s a learned skill just like anything else…
In this episode we share one idea to set your business apart – develop your value proposition. Also known as a unique selling proposition this episode will walk you through how to dig into yours fur…
In this episode we share a few of our favourite productivity apps and programs that save our time and sanity. With there being a million and one options out there it’s nice to have a few things narro…
In this episode talk in depth about what you need to know about your SEO for your website and business. There are four buckets to think about and focus on. Having a solid foundation for your SEO is w…
In this episode give you 5 simple tips to take your website from good to great. Details on where to focus your time and money to elevate your business to the next level. We also created this article …
In this episode we talk about what’s in a name. Details for how to name a product or company, and the origin story of how we named our business – Switchback Creative.
In this episode we talk about social media and talk about some different ideas on how to utilize this love/hate tool to grow your business.