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TME 09 | I’ve Read 236 Business Books: Here Are the 12 That Will Make You Rich

Author
Seth Bradley | Attorney, Founder, Investor, Speaker
Published
Wed 06 Aug 2025
Episode Link
https://raisethebarradio.podbean.com/e/tme-10-the-main-episode-i-ve-read-236-business-books-%e2%80%93-here-are-the-12-that-will-make-you-rich/

Title: I’ve Read 236 Business Books – Here Are the 12 That Will Make You Rich 


Summary: 


In this video, Seth Bradley, a successful real estate investor and former attorney, shares a curated list of the 12 most impactful business books that significantly changed his approach to wealth generation, investing, and entrepreneurship. He expresses his frustration with the majority of business literature but firmly believes in the transformative power of these selected titles. Seth emphasizes that achieving financial freedom involves moving away from traditional employment and cultivating a mindset geared toward asset building and strategic operation. Each book he mentions has played a critical role in shaping his journey, providing strategic thoughts on productivity, relationship management, and scaling businesses. The emphasis is not merely on the content of the books but on applying their principles to realize tangible success. Furthermore, he wraps up the discussion by encouraging viewers to take action by reading these books and applying their teachings to improve their financial status and life in general.


Links to Watch and Subscribe:


https://www.youtube.com/watch?v=7QXX37vgJPE&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=4


Bullet Point Highlights:



  • Transformative Reading: Seth Bradley highlights 12 business books that transformed his financial mindset.

  • From Employees to Investors: Books teach the importance of shifting from earning through employment to making money through investments.

  • The Power of Mornings: The “Miracle Morning” book stresses the significance of a structured morning routine for success.

  • Execution Over Perfection: “The Lean Startup” emphasizes launching quickly and improving based on feedback.

  • Relationship Building: “How to Win Friends and Influence People” underscores the importance of communication and building relationships in business.

  • Mindset Shift with 10x Rule: Grant Cardone’s “The 10x Rule” encourages ambitious thinking and significant effort to achieve exceptional results.

  • Love Languages in Business: “The Five Love Languages” reveals how understanding different communication styles can enhance business relationships.


Transcript:


(Seth Bradley)


[Music] I've read 236 business books and let me tell you honestly most of them are a complete waste of time but these 12 these are the ones that actually made me Rich these books change the way I make money I invest and I run my businesses and before you ask no I'm not including Rich Dad Poor Dad why because it's the purple Bible and if you don't know that one you're already behind so real quick if you don't know me I'm Seth Bradley really estate investor Capital Riser and former big law attorney I left a


 


multiple sixf figureure corporate career because I realized I'd never get rich working for someone else at least not wealthy I don't mess with stocks I don't waste time on 401ks I build businesses and I buy assets so if you want to break free from the 9 to-5 start raising capital and actually control your financial future this is the list you need this is the real playbook for Financial Freedom the books that shaped How I build wealth just stick around and at the end I've got a book you'll never


 


expect but it might be the most important one on the list all right let's get into it book number one it is Robert kosaki cash flow quadrant kosaki breaks down the four ways people make money employee self-employed business owner and investor most people spend their whole lives on the left side trading time for money the rich they're on the right side where businesses Investments make them money while they sleep you know I was making six figures as a lawyer but I was still on the wrong side that's when I knew I had to start


 


buying assets the second I understood this what my man was saying in this book I stopped thinking like an employee and starting moving towards Financial Freedom book number two Miracle morning by how El Rod now it's a solid morning routine is a cheat code for Success when I'm consistent with mine I dominate when I slack off my entire day suffers this book gives you a proven structure to start your day like a high performer if you don't control your mornings you don't control your life one of the


 


biggest takeaways for me was how much intentionality matters if you wake up and immediately start reacting to your world rather than you dictating how you perceive the world emails notifications demands you're already behind but if you take time to focus on yourself set goals and visualize success you'll operate at a much higher level this book will give you the tools to craft a morning routine that sets you up for Success now I do have to say that my morning routine is changed over time I read that book I had


 


a very structured morning I started out I needed that discipline but now I don't necessarily need it as much because I can really get into that flow get into that zone a lot easier I get up I make coffee I take my supplements I sit down and I start doing the hard work first so that morning routine whatever works best for you sometimes you need that structure and discipline to get going then once you kind of harness how you can do that you no longer need to take all those steps number three the 4our


 


work week by Tim Ferris now this one gets a lot of attention and also a lot of criticism but this book it taught me that time is the most valuable asset it's really not about working less and working 4 hours a week I mean for some people maybe but really it's about working smarter before reading this I was deep in the weeds of every task emails admin busy work this book just showed me how to automate how to Outsource how to focus on only high value moves and if you're always busy but not really making real progress this


 


book will change your mindset completely jump into that one for sure here we go book number four traction by Gino Wickman I still use this book every single day most businesses fail because they're a disorganized mess no systems no accountability that was me when I started out and that's how a lot of businesses start out traction fixes that I remember when I first started to grow my real estate business and my legal business at the same time along with the gyms and some other things I had no clear structure no direction and frankly


 


I was working my ass off but wasn't actually growing this book showed me how to implement the entrepreneurial operating system EOS and you can adopt a name for yourself like rais law operating system for me which is just a fancy way of saying here's how to actually run a business that doesn't depend on you doing everything yourself if you're stuck in the weeds this book is absolutely mandatory book number five The Seven Habits of Highly Effective People by Steven cubby success isn't luck it's built on habits and this book


 


lays them all out the biggest game changer for me be proactive and focus on what you can control not what you can't most people react to life and they wait for things to happen to them and to complain about them but wealthy people we make things happen this book helped me move from being reactive to strategic if you feel like life is happening to you instead of for you this book will completely change your mindset be sure to pick that one up read it every single year book number six the e- myth


 


Revisited by Michael Gerber if you're doing everything in your business then you don't own a business you own a job and that was me before this book I used to think that being an entrepreneur meant grinding 24/7 and sometimes we still do I still do but all I was doing back in the day was creating a high-paying high stress job for myself and that's not the point this book showed me why systematizing your business is the only way to truly scale once I implemented these systems I was able to step back work on the a big


 


picture and finally grow instead of just survive book number seven The Lean Startup by Eric rise most people wait way too long to launch they overthink they over plan they never execute this book teaches you the exact opposite launch first improve later I wasted so much time like many of us early on just trying to perfect things before putting them out there this book changed how I approach every every single business now I focus on launching fast testing and adapting if I read this earlier I would


 


have saved years maybe decades the best businesses don't come from perfect planning they come from Quick execution and constant learning book number eight How to Win Friends and Influence People by Dale to Carnegie business is all about relationships and if you don't know how to communicate you're screwed this book taught me how to build connections negotiate better and influence people without being manipulative of course but if you're going to raise Capital you're going to close deals this book is an absolute


 


must read I apply these principles every single day they're simple in concept but they're harder to execute consistently whether it's working with investors Partners employees team members this book is the foundation for strong relationships in business and also in everyday life book number nine the 10x rule Grant Cardone you know he says a lot of controversial things some people give him Flack but this dude knows how to make money most people think too small not Grand this book forced me to build bigger execute at a higher level


 


because everything worth doing takes 10x more effort than you expect if you apply this mindset you're going to stop making excuses and you're going to start making big moves the most powerful lesson here to me average actions they lead to average results if you want to dominate in business and in life you have to push way far beyond what's reasonable that's what separates High performers like us from everyone else if you want success this book will force you to raise your standards always do 10x more and 10x


 


higher all right book number 10 who not how Dan Sullivan this one's incredible successful people don't ask how do I do this they ask who can do this for me who can help me with this this mindset shift completely changed how I run my businesses instead of wasting time learning everything myself I hire experts I ask for help and I let them execute at a higher level before this book I was stuck in the mindset of trying to figure out everything myself once I embrac the who not how principle I stopped being the bottleneck in my own


 


businesses but now I focus on finding the right help finding the best people to execute finding experts in their fields rather than trying to do everything myself so if you struggle with delegation this book is an absolute GameChanger book number 11 how Elrod Strikes Again The Miracle equation so this book it's simple right unwavering Faith plus extraordinary effort and I know that sounds a little kind of flu fluey and that's not really me and it might not be you either but look I mean I say that Mantra to myself every single


 


day it gets hard sometimes so if you don't believe success is inevitable and you're not willing to put in the work an insane amount of effort then you're never going to make it one of the biggest lessons from the book is that mindset alone it's not enough you have to back it up with absolute Relentless action you can't just hope for Success you have to put in the work consistently every single day no matter what no matter how you feel no matter what's going on no matter what obstacles arise this book will shift your perspective on


 


commitment and perseverance remember that saying preach it to yourself every day when gets hard all right book number 12 I told you it would be a surprise on the list I don't think this makes anyone's list for a business book but number 12 the five love languages by Gary Chapman you've all heard of it but let me explain a relationship book sure but business is all about relationships if you don't know how to connect with people you're never going to succeed at a high level this book taught me that


 


people communicate and they receive value in different ways whether it's clients it's Partners its employees knowing how someone feels appreciated will change how you do in your business and how successful you ultimately are for example some people value words about affirmation While others need tangible recognition once I started applying these principles in business and you keep it in your head for all conversations I became a better leader a better negotiator and a better connector if you want to improve your ability to


 


work with people which you will this book will give you an edge a relationship book yes but business is all about relationships remember that if you don't know how to connect with people you'll never succeed at a high level all right there there you go folks the 12 business books you need to Succeed in Business and honestly in life generally read those 12 put them on repeat read them every single year which book hit you the hardest drop a comment below I want to know which one resonated with you the most if you found this


 


valuable hit that like button or subscribe whatever you're watching this on and share it with someone who needs it these books absolutely change my life and they can do the same for you now go take action read those books apply those principles and let's get this money let's go [Music]


Links from the Show and Guest Info and Links:


https://www.youtube.com/watch?v=7QXX37vgJPE&list=PLSfheWyV7beFqERLX4ebBUJ4SmzmF6z8e&index=4


https://www.instagram.com/p/DHZAmMtTXDA/


https://x.com/sethbradleyesq/status/1902426622608994373


https://www.linkedin.com/posts/sethbradleyesq_wealthbuilding-moneymoves-businessbooks-acthttps://x.com/sethbradleyesq


https://www.youtube.com/@sethbradleyesq


www.facebook.com/sethbradleyesq


https://www.threads.com/@sethbradleyesq


https://www.instagram.com/sethbradleyesq/


https://www.linkedin.com/in/sethbradleyesq/


https://passiveincomeattorney.com/seth-bradley/


https://www.biggerpockets.com/users/sethbradleyesq


https://medium.com/@sethbradleyesq


https://www.tiktok.com/@sethbradleyesq?lang=en

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