Raff's Brain #15: Comms Guy - LinkedIn Tips & Tricks Webinar with America's Freedom!

Raff's Brain is a show about things that are interesting to me, Rob Raffety.
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Introduction and Overview of the Meeting

• Speaker 1: Kasey Shriner
  • Introduction as Leadership Development Director for America's Future.
  • Overview of monthly webinars and quarterly socials aimed at young professionals.
  • Expresses enthusiasm for LinkedIn’s authenticity compared to other social media platforms.
  • Introduces Rob Raffety, LinkedIn expert extraordinaire.

Rob Raffety's Introduction and Meeting Agenda

• Rob's Background
  • Thanks Kasey and America's Future for the opportunity to speak.
  • Shares career history, including time with the Mercatus Center and Consumer Product Safety Commission.
  • Briefly outlines the plan for the session:
    • His journey with LinkedIn.
    • Key takeaways and tips for LinkedIn use.
    • Inspiring participants to take LinkedIn action.

Rob's LinkedIn Journey and Current Role

• Early LinkedIn activity: Joined in 2008 but first posted in 2021.
• Current role as Director of Internal Communications at Stand Together.
• First LinkedIn post in January 2022 about building an internal communications capability.
• Highlights LinkedIn as a powerful tool for connecting with employees and aligning them with the organization’s vision.

Rob's LinkedIn Strategy and Key Takeaways

• Intentional LinkedIn Use
  • Explains how LinkedIn complements internal communication tools (emails, all-staff events).
  • LinkedIn lowers engagement barriers compared to other platforms.
• Key Takeaways
  • Plan your LinkedIn activity.
  • Create value for your audience.
  • Focus on getting social and engaging with others.
  • Tip: Document processes instead of focusing solely on original content.
  • Encourage testing and learning from posts.

Q&A Session: Engagement Strategies and Future of LinkedIn

• Growing Engagement
  • Answering participant questions on how to grow LinkedIn engagement.
  • Suggests people trust individuals over brands—highlighting the importance of showcasing personal stories.
  • Tips from ChatGPT: Use polls, surveys, and collaborate with others to enhance engagement.
  • Discusses LinkedIn's potential future changes and staying adaptable.

Building Personal Brand and Networking on LinkedIn

• Personal Branding Strategies
  • Leveraging university alumni networks and joining LinkedIn groups.
  • Rob emphasizes genuine and appreciative networking interactions.
  • Kasey suggests engaging in discussions about others’ work to build relationships.
  • Encouragement to find like-minded people and build a strong professional network.

Advanced LinkedIn Tips and Final Thoughts

• Profile Tips
  • Formatting LinkedIn profiles: Custom banner, listing all work experiences.
  • Discussion on hashtags and LinkedIn Premium features.
  • Rob shares his experience with using LinkedIn Premium for targeted messaging.
  • Advice on using LinkedIn with intentionality for achieving career goals.

Closing Remarks and Next Steps

• Rob and Kasey express appreciation for the participants' engagement.
• Rob takes a selfie with the group and promises to post it on LinkedIn.
• Kasey encourages participants to connect on LinkedIn and attend future events.
• Meeting ends with a focus on continuous learning and the importance of LinkedIn as a networking tool.