006: The Groupon Conundrum

Do you find Marketing confusing? You’re not alone.

My belief is that, for the majority of business owners, Marketing is a mystery and Sales is a dirty word.

In this audio extraction from my online course How To Build A Customer Factory, I explain why it is that you find marketing so difficult and how to get that situation turned around using an illustration I call The Groupon Conundrum.

How did Groupon grow so quickly from an idea on a napkin to a publicly-traded $13 billion company with 10,000 employees?

By capitalizing on the widespread fear and ignorance of Marketing exhibited by thousands of business owners across this country.

Please spend a few minutes with me to consider The Groupon Conundrum and how it may apply to you and your company.

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