1. Chemical Imbalance - One of the most effective marketing campaigns in human history

Author: Roger K. McFillin, Psy.D., ABPP
Published: Tue 01 Jun 2021
Episode Link: https://radicallygenuinepodcast.transistor.fm/1

Dr. Roger McFillin, Kelly Wetherhold and Sean McFillin discuss a campaign so effective it has led to billions in annual sales and changed the way society views emotional experiences. A message so influential it remains assumed to be true to this day.... even by physicians.

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References:

Antidepressant Commercial - Zoloft (2002)

https://youtu.be/twhvtzd6gXA

“Over the past year, U.S. prescriptions for anti-anxiety medications such as Klonopin and Ativan jumped 10.2% from 8.8 million in March 2019 to 9.7 million in March 2020, according to a Wall Street Journal analysis of data from health-research firm IQVIA. And prescriptions for antidepressants like Lexapro and Prozac rose 9.2% from 27.2 million to 29.7 million in the same window.”

Anatomy of an Epidemic - Robert Whitaker

https://www.amazon.com/gp/product/B0036S4EGE/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0

NFL Television Commercial - Chemical Imbalance reference

https://www.ispot.tv/ad/Zqs7/nfl-my-cause-my-cleats-suicide-prevention-featuring-solomon-thomas

Additional Sources:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1518691/

https://www.sciencedaily.com/releases/2008/03/080303164507.htm

http://www.brown.uk.com/diagnosis/france.pdf

https://jonabram.web.unc.edu/wp-content/uploads/sites/2968/2013/09/Deacon_biomedical_model_2013.pdf

https://link.springer.com/article/10.1007/s12115-007-9047-3

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