How to Navigate The Big Shift: of Streaming TV and Search with Amber Daniel, CRO @ [cognition]

🎧 Episode Highlights 

This week on [radically candid], Tim Rowe sits down with [cognition]'s Chief Revenue Officer, Amber Daniel, to break down the massive shifts rocking the advertising world—from the streaming takeover to the rise of AI search.

⏱️ Quick Takeaways:

• Streaming Drives Search: Did you know? As much as 30% of all website traffic originates from someone seeing a Streaming TV ad.
• AI is Changing Search: According the Pew Research Center, 26% of all searches end after being presented an AI summary.
• Creative is the New Targeting: In a world of data, an emotional connection is what wins. Pro-Tip: Dynamic, personalized creative that resonates is more powerful than targeting alone 💡

Want to connect with Amber? Find her on LinkedIn (www.linkedin.com/in/amberdaniel/) or email her at [email protected].