Social Deserves a Seat at the Table (Here’s the Proof)

It’s been two years since I walked away from corporate and built Maverick from the ground up — and in that time, one thing has become painfully clear: brands are still getting social media wrong.

In this episode, I go off on why most corporate content strategies fail, what it really takes to earn trust and investment from leadership, and how social teams can stop being underestimated. I break down 7 reasons brands underinvest in content, share what I learned pitching execs at Universal, and explain why “just do ads” isn’t a real strategy.

You will also hear about: 

• YouTube’s 20th birthday (and brand flops)
• TripAdvisor’s missed opportunity
• John Deere’s TikTok takeover
• LA Chargers' draft room magic
• If you lead social, content, or brand and you're fighting to scale your impact — this is your blueprint.

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