How Stealing Marriott’s Strategy Helped Me Build a Content Team

In this episode of Radical Content, I break down how Marriott’s bold content strategy completely changed the way I approached social media and brand building. I walk you through the exact moment I discovered their framework, how I reverse-engineered it, and what it took to pitch and build a real content studio inside Universal Parks & Resorts.

If you're a social media or content leader trying to get internal buy-in, build a team, or just stop fighting to prove your value—this episode is for you.

What we cover:

• How Marriott’s strategy inspired a brand shift
• Building a business case for content inside a legacy brand
• Why challenger brands need creator-first thinking
• Viral brand content: Allbirds, Ashton Hall & “Is It Cake?”

Connect & Subscribe

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• For more bold takes and behind-the-scenes strategy, follow me on Instagram, TikTok and  LinkedIn → @TheEricGray