How John Deere Went Viral on Social Media

Think a tractor company can’t win on social media? Think again. In this episode of Radical Content, I dive deep into how John Deere (100-year-old brand) is creating some of the most entertaining, audience-first content online. I break down their three-part content strategy: human storytelling that puts customers at the center, “entertainment with purpose” that turns everyday posts into shareable moments, and product-as-character marketing that brings machinery to life. From The Furrow magazine in 1895 to TikTok in 2025, John Deere shows us that no matter your industry, you can tell stories people want to follow. If they can make farming equipment go viral, your brand can too.

What You’ll Learn in This Episode:

• How John Deere uses human storytelling to make their audience the hero.
• What “entertainment with purpose” looks like
• How they turn products into characters that people want to follow.
• The creative risks that helped them stand out in a crowded feed.

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