How I'm Going Pro in Content & Why It Took So Long...

I am getting real about what it means to stop playing small and finally go pro with content. This is going to be a raw confession about falling short of my own standards to the bold vision behind Maverick’s new media-first model, I am pulling back the curtain on the mindset, systems, and people it takes to build a true content engine inside your brand.

You’ll hear:

• Why even seasoned pros can fall into “amateur mode”
• How Maverick is restructuring to produce content like a media company
• A rally cry for content marketers to lead the charge inside their orgs
• Case studies from Universal, EA SPORTS, Savannah Bananas & more
• A look at how brands like Brooklyn Coffee Shop are winning with creativity

Whether you're a social lead with big ideas or a brand builder ready to level up, this episode is your invitation to stop playing it safe—and start building something unforgettable.