How Home Depot Turned Employees Into Storytelling Heroes

00:00 Introduction and Background

02:07 The Shift to Branded Storytelling

05:54 Challenges in Modern Marketing

09:57 Lessons from Journalism for Marketing

13:54 Corporate Communications and Storytelling

19:52 The Importance of New Media Mindset

24:12 Creative Excellence in Brand Storytelling

29:57 Behind the Apron: Employee Stories

34:14 Hope Builds: Community and Corporate Responsibility

40:06 Brand Storytelling Community and Future Directions