How Ford Paved the Road for Social Landscape with Scott Monty

00:00 Introduction and Background of Scott Monte
07:47 The Power of Storytelling in Brand Building
11:20 Building Transparency and Collaboration at Ford Motor Company
18:26 The Importance of Listening and Engaging in a Two-Way Conversation
24:58 The Power of Creativity, Authenticity, and Empathy in Marketing
30:28 Navigating the Changing Landscape of Social Media
34:08 Building Relationships with Customers through Storytelling and Unique Experiences