How Crocs Build A Highly Engaged Community on Social with Sarah Whittle
- Author
- Sarah Whittle, Eric Gray
- Published
- Mon 04 Nov 2024
- Episode Link
- https://radical-content.simplecast.com/episodes/how-crocs-used-corporate-buy-in-for-success-with-sarah-whittle-oRud1BvS
00:00Introduction to Sarah Whittle and Her Journey
02:59The Challenges Brands Face in Content Creation
05:55Understanding the Disconnect Between Executives and Social Teams
09:01The Importance of Community Over Fandom
11:55The Role of Authenticity in Brand Storytelling
15:00Navigating Trends and Creativity in Social Media
18:02Content Strategy: Balancing Push and Pull
20:57The Power of Collaboration and Team Dynamics
24:03Content Breakdown: Analyzing Successful Campaigns
27:00Final Thoughts and Future Directions
