Get Your Content Seen and Earn the Click

We’re breaking down the Earning the Click framework — a real-world system for making sure your ideas, titles, thumbnails, and hooks actually get people to stop scrolling and pay attention. If you’re tired of watching great work die on the timeline, this one’s for you.

Plus, we’re talking about what Nick DiGiovanni’s YouTube takeover teaches brands about building audience loyalty, why April Fools content is the social media manager’s dilemma, and two standout campaigns you need to see: Miami’s fake reality show and the Masters’ unexpected music move.

If you’re ready to stop hoping for views and start earning real attention, let’s go.

• LinkedIn Scroll: Brand reactions from April Fools to Nick DiGiovanni’s subathon 
• Content Lab: Earning the Click — why your best content needs more than just a good idea
• Content of the Week: Miami Tourism’s genius PSA and a surprising Masters promo