Coca-Cola's World-Class Social Media Enterprise with Roberto Mastrocola

Chapters

00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy

03:07 The Evolution of Social Media at Coca-Cola

06:13 Social at the Core: Strategies for Engagement

08:53 Challenges in Legacy Brands Embracing Social Media

11:55 The Importance of Storytelling in Brand Building

15:00 Coca-Cola's Content 2020 Initiative

17:57 Building an Enterprise-Level Social Media Team

21:08 The Share a Coke Campaign: A Case Study

24:03 Coca-Cola's Approach to Gen Z and TikTok