100M Views. No Product. Just Content. What Brands Can Learn from Visit Las Vegas

What do you get when a tourism board starts outperforming top-tier brands on social media? A masterclass in content strategy. In this episode of Radical Content, Eric breaks down how Visit Las Vegas is pulling off jaw-dropping numbers—over 100M views—without selling a product. From creator partnerships and rapid-fire content production to social-first campaigns that actually convert, we explore why this team is years ahead of the competition.

You’ll also hear about:

• Why Diary of a CEO turned down a $100M podcast deal
• How Dr. Seuss is quietly crushing meme culture on Instagram
• What NBA teams can teach brand marketers about playoff-level content strategy

Timestamps

00:00 – Intro & Luka trade + social shoutout to the Mavs team
03:15 – LinkedIn Scroll: $100M podcast deal declined, Webby Awards gems
07:31 – Brand to Watch: Why Visit Las Vegas is dominating digital
17:25 – Content of the Week: NBA Playoffs design, Dr. Seuss on IG
21:48 – Final thoughts + rallying cry to get Bryce Betts on the pod

Key Takeaways: 

• Content at scale wins: Visit Las Vegas succeeds by producing tons of content—fast, social-first, and natively crafted for each platform.
• You don’t need a product to build an audience: Storytelling and cultural relevance are more valuable than features and benefits.
• Great partners > doing it all in-house: Their strategic use of agencies like Grey proves smart outsourcing can lead to top-tier content.
• Permission unlocks possibility: Sometimes a viral hit starts with a simple DM—don’t be afraid to shoot your shot.
• Even classic brands can go modern: Dr. Seuss proves that even heritage IP can be made social-relevant with the right creative mindset.

Watch the full episode on YouTube:
https://www.youtube.com/@ericpaulgray

Follow Eric on LinkedIn for more content breakdowns & hot takes:
https://www.linkedin.com/in/ericgray/

Get the Radical Cionewsletter for weekly inspiration:
https://www.maverickcontentstudio.com/radicalcontent

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