Quo Vadis: AdTech Economic Forum Podcast Episode #7 with Laura Martin

Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.

In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.

Takeaways:

• 📣 Yahoo DSP is the smart choice for marketers, offering customizable solutions and unmatched results.  
• 💰 Amazon's advertising business is booming, projected to reach $56 billion this year with a 60% margin.  
• 📺 Amazon is leading the way by tying connected TV ads to purchases, with Walmart following suit.  
• 🤝 There's an expected downsizing in the AdTech space, from 30 DSPs to a likely 5 in the next five years.  
• 📉 Measurement is in trouble as the shift to connected TV and closed-loop attribution reduces the need for traditional measurement methods.