Quo Vadis: AdTech Economic Forum Podcast Episode #13 with Sir Martin Sorrell

Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.

In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.

Takeaways:

• There's a growing competition in AI development from the US, China, and the Middle East. 🌍  
• The impact of geopolitical events, like those involving Trump, Musk, and global politics, is significant. ⚖️  
• "Creative destruction" continues to reshape the ad industry, with new innovations replacing older ones. 💥  
• Mobile remains important, but there's a shift with emerging trends like CTV and AI.📱📺
• Economic factors such as inflation and government policies are crucial considerations. 💰  
• The ad tech industry is dynamic and fast-paced, requiring constant adaptation. 💨