THE SAAS PLAYBOOK

The SaaS Playbook" by Dan Martell is a practical guide for building and scaling a successful Software-as-a-Service (SaaS) business. Drawing from his experience as a five-time founder and investor, Martell outlines actionable frameworks and strategies to grow revenue, reduce churn, and build high-performing teams. The book covers everything from ideal customer targeting and product-market fit to pricing, retention tactics, and efficient scaling. It emphasizes systems thinking, recurring revenue models, and founder mindset. Designed for early-stage founders and growth-stage leaders, the playbook offers step-by-step advice to help SaaS entrepreneurs build a company that grows predictably and sustainably

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