INFLUENCE THE PSYCHOLOGY OF PERSUASION

*Influence: The Psychology of Persuasion* by Robert B. Cialdini explores the psychology behind why people say "yes" and how to apply these principles ethically. It identifies six key principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini illustrates each principle with real-life examples and experiments, offering insights into human behavior and how to use these techniques to influence decisions effectively while avoiding manipulation.

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