BUSINESS MODEL GENERATION

*Business Model Generation* by Alexander Osterwalder and Yves Pigneur is a practical guide for designing innovative business models. It introduces the Business Model Canvas, a strategic tool that visualizes key components like value propositions, customer segments, revenue streams, and cost structures. The book emphasizes creativity, collaboration, and adaptability, providing real-world examples and techniques for brainstorming and prototyping. It is a must-read for entrepreneurs, innovators, and business leaders aiming to transform ideas into sustainable enterprises.

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