Why Unique Story & Value Proposition Matters in Podcasting

Q: What do podcasters look for so someone can be of value to them? - Jonathan Taylor

A: Unique story and/or a value proposition with a fresh spin on it

When podcast hosts scout for guests, they're not just looking for expertise—they're searching for a unique spin on familiar themes. It’s not merely what you say; it's how you say it that sets you apart. 

Business and Entrepreneurship podcasts often cover topics around:

• Sales

  
  



• Marketing

  
  



• Scalability

  
  



• Culture

  
  



• Work-Life balance

  
  

This isn’t going to change, but they still need to keep it interesting - not just for the listener, but for themselves.

Here’s how to bring value to any podcast you join:

🔍 Uncover Your Unique Angle: Find the fresh perspective in your story. Like motivational speakers who inspire with timeless messages through new stories, your challenge is to present insights in novel ways.

🔄 Repackage with a Twist: Topics like marketing or sales are podcast staples. The key isn’t to avoid these themes but to reinvent them. How can you discuss these familiar topics in unexpected ways?

💡 Deliver Differently: Aim to alter how content is delivered. A fresh perspective or storytelling approach can revitalize well-trodden topics.

To excel as a podcast guest, ensure your pitches emphasize how your unique perspective adds new dimensions to ongoing conversations. It’s about adding a new spin, not starting from scratch.

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠

Website - ⁠⁠https://www.outlieraudio.com⁠⁠

Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠

Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠