Why Most Podcasts Struggle to Grow

Why Most Podcast Struggle to Grow 🚀

Q: Whats your first step to help another podcast?

A: We audit what their current systems and strategies are.

When starting with a new podcast client, our first step at the production house is a thorough systems check. Here’s what we focus on:

🔍 Guest Communication: Are clients notifying guests about episode releases? This simple step can significantly boost promotion.

🎨 Promotional Materials: Do they provide guests with materials like graphics or videos to help share the episode? This support not only extends reach but enhances guest engagement.

🌟 Review Requests: Encouraging reviews is essential for visibility and credibility. We check if clients are actively seeking this feedback.

💼 Monetization and Strategic Guesting: Understanding the client’s monetization strategy is crucial. Are guests aligned with potential business goals, such as being referral sources or clients? This approach ensures the podcast serves as a tool for business growth, not just content delivery.

By establishing robust systems and strategic planning from the start, we help ensure our clients’ podcasts are well-positioned for sustained success and meaningful impact.

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