Why Follow-ups are Key to Getting Podcast Interviews

Q: “Outside of cold messaging podcast hosts, what else goes into the process?”

A: While there are several steps to the process, FOLLOW UP is one of the most important.

Successfully getting booked on podcasts involves a well-structured process. Here’s a breakdown:

1. Develop a Compelling Pitch: Clearly outline your topics and articulate your value proposition for both the host and their audience.
   

   
   



2. Identify Target Podcasts: Research and select podcasts that align with your message and audience.
   

   
   



3. Contact & Pitch: Obtain contact details for these podcasts and send your well-crafted pitch.
   

   
   



4. Follow Up Wisely: Initial follow-up should be about a week and a half after your pitch, with subsequent follow-ups spaced appropriately. Remember, persistence pays, but patience is crucial as many hosts balance multiple responsibilities.
   

   
   



5. Schedule and Confirm: Once booked, confirm the details and add them to your calendar. Hosts often use tools like Calendly for reminders.
   

   
   



6. Prepare Thoroughly: Enhance your appearance by listening to several episodes to understand the show's dynamics and prepare for any recurring segments or questions.
   

   
   



7. Post-Podcast Engagement: After recording, keep in touch to know when the episode will air and discuss how you can leverage the content for further reach.

   
   

By following these steps, you’ll enhance your chances of not only getting booked but also making a meaningful impact on your chosen podcasts.

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