Why Finding the Right Podcast Booking Agent Matters

Q: What should you ask an agency when looking to hire? What differentiators should we be looking for?

A: What is their area of expertise, their background, their successes, and their approach

When searching for a podcast booking agent, their unique background and expertise are key to ensuring your success in the podcast world. Here are some critical points to consider:

• Diverse Backgrounds: Agents come from various fields—my path led me from music and talent representation to podcasts through listening to real estate investing education podcasts.
  

  
  



• Specialization: Understand their specialty areas. While I work with a wide range of founders, entrepreneurs, and high performers, real estate investing is a significant focus due to my extensive experience.
  

  
  



• Passion and Drive: What motivates them? This can greatly influence how they pitch you and the topics they are comfortable with. I get most excited when I land a client a huge show!

  
  

A few specific question you might want to ask are:

• What is your background and how did you get into podcast booking?

  
  



• Can you describe your typical client? Have you worked with anyone in my industry before?

  
  



• What are your strongest areas of expertise when it comes to podcast topics or industries?

  
  



• How do you tailor your pitch for different podcasts or hosts?

  
  



• Can you provide examples of successful placements you have managed?

  
  



• What are your proudest achievements as a Podcast Booking Agent?

  
  

Not every agent will perfectly match your field, but aligning their passion and expertise with your goals is crucial. Whether they have a strong footing in PR, business, or support specific entrepreneur groups, their background will impact your podcast journey.

Choose someone whose expertise and interests complement your vision for success!

Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠

Website - ⁠⁠https://www.outlieraudio.com⁠⁠

Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠

Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠