The Truth About Pitching to Top 1% Podcasts
- Author
- Spencer Carpenter / Outlier Audio
- Published
- Wed 03 Jul 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/spencercarpenter/episodes/The-Truth-About-Pitching-to-Top-1-Podcasts-e2lh4eu
Q: “How do you pitch the top 0.0001% of podcasts”
A: Relationships, follow up, and a well crafted pitch.
Everyone wants to be on the top podcasts. Why wouldn’t you? You get:
Tons of eyes and ears on your story
Get to talk to industry leaders and influencers
Huge audience that might buy your product/service
Amazing SEO
Boosts your authority in your industry
That’s why it’s extremely competitive. Top podcasts are usually getting HUNDREDS of submissions a week. It’s possible they aren’t even accepting submissions.
When aiming for top-tier podcasts, relationships are key. That's where a podcast booking agent shines—they're constantly nurturing these connections. But don't underestimate the power of a well-crafted cold email.
Here’s how to make it count:
Personalization is Key: Show that you’ve done your homework. Understand the host and their show deeply. Mention specific things about the host or the show.
Demonstrate Genuine Interest: Whether you’re a fan of their work or have read their books, let them know. It proves you’re not just another pitch—it shows respect and genuine interest.
Highlight Relevance: Explain why you are a perfect fit for their audience. Tailor your pitch to align with the themes and interests of their show. Providing insight on a timely subject can also be a great strategy.
Embrace the Relationship Angle: Sometimes, cold emails might get lost. Building a connection with the host, producer, or someone on their team can make a big difference.
Craft a solid base pitch and customize it for each podcast. Your effort and understanding will set you apart and increase your chances of landing that coveted spot.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
