Don't Let Download Numbers Fool You...

For 15 years, I organized concerts. 

Do you know how many drew over 250 attendees? 

Just about 10%. 

Even with a strong brand, if I announced a conference happening six months from now.. 

Selling 250 tickets wouldn't be easy—it takes time and consistent effort.

So when someone says, "My podcast only has 36 listeners this week," I respond:

"That's fantastic!” 

You're outperforming my in-person real estate meetups, which typically have around 20 attendees. 

In fact, you're reaching more people than most bands do at their live shows.

The Takeaway:

• Value Every Listener: Each person tuning in is someone interested in what you have to say.

  
  



• Growth Takes Time: Building a large audience doesn't happen overnight, whether it's a podcast, event, or concert.

  
  



• Quality Over Quantity: An engaged audience of 36 can be more impactful than a disengaged crowd of hundreds.

  
  

Don't underestimate the influence you have, no matter the size of your audience. Keep pushing forward, and remember that every big success story started somewhere small.