Winning in a $146 Billion Industry, with Sip Fresh Founder Sharon Arthofer

The inspiration for Sip Fresh began, as the company likes to say, on a balmy evening at a local bar. Could a juice chain mirror the mixology trend that had taken over the beverage scene? Sharon Arthofer, CEO and founder, and 27-year franchise industry veteran, joins QSR editorial director Danny Klein to talk about how the brand’s fresh and interactive experience has set it apart in what’s become a $146 billion industry, and why growth is just now starting to kick into gear.