What guests want to hear from you in this time of crisis

We're continuing with our series of mini episodes helping restaurants through the coronavirus pandemic. With input from operators, vendors, consultants, data analysts, and more, these mini episodes will facilitate incredibly important conversation on how we can collectively survive the coronavirus scare.
Next up: Darren Bosik is senior director at APCO Worldwide, a strategic communications consultancy. He discusses data released by his firm that shows restaurants coming up short in their messaging to consumers in this time of crisis, and offers some tips on how brands can win guests over with the right communications.

For more of QSR's coronavirus coverage, visit QSRmagazine.com/coronavirus

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