The World's First Cupcake Bakery is Going Global

Sprinkles, creators of the famed Cupcake ATM, just opened its first U.S. franchise. Is this the start of a major growth push? CEO Dan Mesches joins QSR editors Danny Klein and Ben Coley to discuss what promises to be a category-shaking stretch for the brand, and why its menu innovation and approach to marketing continue to drive results.