The Right Way to Rebrand: Mici Italian Part 1

Elliot Schiffer and Kim Miceli from Mici Italian join QSR editors Danny Klein and Ben Coley to discuss rebranding a legacy restaurant chain after 18 years. How do you pick an agency to work with? What are the keys to balancing heritage traits with modern twists, especially as major growth knocks? We get into that and much more in Part 1 of a two-part series on the brand’s fast-evolving future.