The Evolution of Digital Marketing, with El Pollo Loco’s Gabe Alonso

How do you build cultural relevance for your brand in the current restaurant landscape? Authentically honor heritage while fostering a genuine connection with today and tomorrow’s target audience? Gabe Alonso, the VP of Digital Marketing at El Pollo Loco, joins QSR editors Danny Klein and Ben Coley to dive into the evolving world of restaurant marketing, from revamping a rewards program to reaching diners where they are.