Sparking Major Franchise Growth: Mici Italian Part 2
- Author
- QSR magazine
- Published
- Fri 02 Sep 2022
- Episode Link
- None
Mici Italian CEO Elliot Schiffer and Chief Growth Officer Matt Stanton join QSR Editor Danny Klein to discuss the brand’s franchise journey, challenges and successes, on the heels of a pandemic. The upstart has plenty of history, but franchise growth is a new frontier; and Mici started off hot—striking a 30-unit deal right out of the gate.
