Norman Wu Builds the Next Great Poké Brand

Norman Wu, who launched Conscious Hospitality Group in his 20s, has already seen impressive growth in less than 10 years. With a motto of “people over profits,” Just Poké scaled to 19 restaurants and projects 31 by year’s end. Wu shares his history, winning philosophy, and plans for the future with QSR editors Danny Klein and Ben Coley in this wide-ranging look at what it takes to create a fast-casual brand, grow it, and position for sustained success.