Mendocino Farms is finding its way in an off-premises world

Mendocino Farms is the perfect example of fast casual 2.0. Committed to big footprints with beautiful designs and activities like foosball and corn hole, the Los Angeles–based brand elevated the entire fast-casual experience and built significant buzz as a result, growing to 35 locations between California and Texas, with plans to scale nationally.
Then came the COVID-19 pandemic. Mendocino Farms, which was so invested in a dine-in experience, had to quickly translate that in-store identity into something that would work just as well in its off-premises channels. CEO Kevin Miles joins the podcast to talk about what that translation looked like, how it will inform Mendo's future growth plans, and why the brick-and-mortar footprint is still critical to developing a brand. 

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