How a startup ice cream franchise has re-created its experience during COVID
- Author
- QSR magazine
- Published
- Fri 20 Nov 2020
- Episode Link
- None
Pizza and chicken wings may be crushing right now, but what about the ice cream category? For something so dependent upon a social experience—not to mention a product with such a short shelf life—how do ice cream brands translate to an off-premises environment?
That's been top of mind for David Leonardo for nine months. Leonardo is a former exec with Burger King, Arby's, and Wendy's who now serves as the CEO of Chill-N Nitrogen Ice Cream, a South Florida–based franchise that just opened its eighth location. He joins the podcast to talk about how the product works for delivery, how he's re-evaluated the menu mix to accommodate the new guest experience, and why the brand is well positioned to grow out of the pandemic.
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