How a "growth juggernaut" set franchisees up for success during COVID-19

Solid financials have always been a priority for franchisees looking for the next brand to add to their portfolios. And a wide range of incentives has become a nice way for foodservice brands to appeal to new franchise partners. But now more than ever, in the midst of a global pandemic, a great partnership between franchisee and franchisor has become a critical selling point for any limited-service company hoping to expand through franchising.
Tropical Smoothie Cafe is one such brand focused on both strong financials and a solid franchise partnership, which is why it landed on QSR's Best Franchise Deals list this year. CEO Charles Watson joins the podcast to discuss how the brand is working with franchisees through the pandemic to ensure success and why his rallying cry around convenience is paying dividends in an off-premises world.

To see the other brands on this year's Best Franchise Deals, go to QSRmagazine.com/bestfranchisedeals
For more of QSR's coronavirus coverage, visit QSRmagazine.com/coronavirus
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