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Evolution at the World’s Largest Hot Dog Chain

Author
QSR magazine
Published
Thu 08 Dec 2022
Episode Link
None

How do you take a legendary brand and bring it into the future? QSR editor Danny Klein catches up with Wienerschnitzel COO Rusty Bills, a 15-year Galardi Group vet who has helped the nearly 350-unit brand emerge from COVID-19 with more optimism than ever. And that’s coming from a concept that serves more than 120 million hot dogs annually.

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