Cousins Subs' CEO on communicating through crisis

We're continuing with our series of mini episodes helping restaurants through the coronavirus pandemic. With input from operators, vendors, consultants, data analysts, and more, these mini episodes will facilitate incredibly important conversation on how we can collectively survive the coronavirus scare.
Next up: Christine Specht is CEO of Cousins Subs, a 100-plus-unit sandwich chain that her father, Bill Specht, founded nearly 50 years ago. Christine offers tips on communicating through the coronavirus crisis—communicating not only with loyal customers, but also with your franchisees and store operators.

For more of QSR's coronavirus coverage, visit QSRmagazine.com/coronavirus

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