Behind the scenes of "The Great American Takeout"

We're continuing with our series of mini episodes helping restaurants through the coronavirus pandemic. With input from operators, vendors, consultants, data analysts, and more, these mini episodes will facilitate incredibly important conversation on how we can collectively survive the coronavirus scare.
Next up: Sarah Grover is the interim CMO of plant-based fast casual Veggie Grill. More importantly, she's the architect behind "The Great American Takeout" initiative, which is rallying people to order carryout or delivery from their favorite restaurants on March 24. She shares how the initiative came to be over the course of only a few days, how she and her agency team built it into such a rallying cry for the restaurant industry, and what she hopes it ultimately accomplishes over the long run.

For more of QSR's coronavirus coverage, visit QSRmagazine.com/coronavirus

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