Before the off-premises boom, before third-party delivery, and before meal kits, there was the home meal replacement movement. Restaurant concepts like Boston Market promoted the idea of feeding a whole family with freshly prepared, grab-and-go options, not just singular menu items. This was the environment in 1996 when Phil Romano launched Eatzi's in Dallas, and while the market concept's initial growth sputtered after just a few years, today it's enjoying a renaissance and growing once again.
CEO Adam Romo sat down with QSR editor Sam Oches to discuss Eatzi's unique business model, the lessons he and the team learned from their early struggles, and how the business is adapting to today's foodservice climate.
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